Product photography is an integral part of ecommerce business and maintain the quality of your photographs is important when it comes to conversion and customer engagement. You may have a stunning web design but you must ensure that your website contains such amazing and engaging product photos to attract visitors and customers.
Images are visual information and have much impact on customers’ decision of either purchasing products or to leave empty handed. Images are also helpful to spread your brand message. When done right, product photography helps ecommerce retailers to not only attract new leads but also to retain old customers. And that’s why, marketers pay immense importance on product photography or on using such related images on ecommerce websites.
Many ecommerce brands hire professional photographers to shoot their products’ photos but this is really budget consuming and this could be extra burden for small brands to bare. Nowadays ecommerce brands are using various software to give their products’ images a nice and stunning professional touch. And luckily there are many free websites that provide services to edit your images.
Photo editing tools
Online photo editing apps or software or tools are a set of image enhancing and beautification tools and options with which you can manipulate your original images, can turn them into stunning and high-defined images. There are thousands of online image editing apps and software but you can hardly find the suitable one for your store. Some of them can be only mobile friendly some of them are not, or some of them require professional knowledge of image editing, or even some of them may require money to be downloaded.
Which one should you try? Here are 10 amazing and super easy to use yet free online software for image editing that you must know about-
Pixlr is a web based set of image tools created by Autodesk. This website offers a set of image editing tools including a numbers of photo editors, a screen grabber browser extension, and a photo sharing service. Pixlr is available for both mobile device and pc as it comes in three forms- as a desktop application, a mobile app, and a web based editing tool. The software has been widely used specially by ecommerce brands as it provides easy editing tools and options like crop and resize, adjust lighting, add borders, stickers and text on your images. This free app has four editions: Pixlr Editor, Pixlr Express, Pixlr Today, and Pixlr O-Matic.
Fotor is another free online photo editor tool that allows you to edit your images as you want. Just forget your worries about how to shoot beautiful products’ photos and let your creativity rise with this exclusive photo editing software.
Fotor offers editing, beauty enhancing and retouching. You can edit your images directly in the browser and can create collage, social media banners for your facebook, YouTube or Pinterest account, with much more options for editing your images. The most amazing feature that this software offers is its High Dynamic Range feature- which allows you to take three photos with different exposures and to combine them into a single image. You will also maintain best light and tone for each of used images.
Adobe Spark is the product of well-known software developer Adobe, features a wide range of image editing options which is absolutely free. The online based software is easy to use as it is designed for small businesses and bloggers. The software is available as both a web based image editing tool and as a mobile app. Adobe Spark consists of three different image editing tools- page, post and Video. So you can easily create either one of these types of contents or all of them by using a single tool.
Another amazing online free image editing tool is Design Wizard. This software offers many quick and easy options of resizing and enhancing your images for your website design or for product advertising. You can choose any template among more than 1 million images and can personalize according to your choice.
The web based software allows you to magically resize your designs, upload your fonts, photos, logos and create custom color palettes. Design wizard assure your privacy of your images so that, there will be no copyright issues when you use them commercially.
Done with product photography? Now is the time to think alternative.
Polarr is a free app from Windows store that will reduce your cost of hiring or arranging professional photo shoot. This app offers endless color correction options like saturation, temperature and tint, tonal curves and split toning and also offers options to solve lens distortion and tilt. Polarr also provides presets from which you can select the best one to edit your images. this is really cool feature which is absent in most of leading online photo editing tools.
There is also a helpful guide that shows every types of adjustments with examples and demos. This really overwhelming- you don’t need to look online for understanding the features.
Canva offers various tools and designs for turning your images stunning to attract more visitors to your sites. Canva is not just an image editor, it serves as a photo collage, logo, poster or invitation card maker as well.
Canva provides hundreds of beautiful professionally designed layouts for you to create your social post contents, social banner, business logos, invitation cards and so on. The app provides you two options of sourcing images- either upload your own images or choose one from its library where you can find more than 1 million premium images and designs with hundreds of free elements and fonts.
The app allows you to resize, adjust, rotate, flip and filter your images. So you can easily create your contents or edit images by Canva’s simple drag and drop tool.
Another stunning photo manipulating software is Aviary which will let you to manipulate photos and images digitally. This free app offers various editing tools and options to turn your dull and boring images more engaging and converting.
You can both use this app on your desktop or on your phone as an app. Aviary allows you to enhance your images with high-defined, red eyes fixing, various adjustment and lighting and toning.
If you are looking much easier and less technical app for editing your images, then BeFunky is absolutely what you are searching for. BeFunky is an online free image manipulative software which is great for technically novices who have little technical knowledge about image editing.
This free app has three functional tabs- photo editor tab, collage maker tab, and designer tab. Each functions have specific tools for specific purposes, for example, the design tab offers easy access of templets for each social media platform. BeFunky is the most feature filled photo editing tool that provides stunning and unlimited photo effects and frame options.
The app is available for both desktop and mobile and it is very easy to setup. The pro version BeFunky Plus is available with more detailed and advanced options and adjustments.
GIMP or GNU Image Manipulation Program is free a cross-platform image editing tool that allows you with sophisticated tools to enhance your images’ effectiveness. GIMP is now the top listed image editing software and is being used various leading ecommerce brands as it provides tons of options and advancements for designers to create their own image layout or to enhance images simply.
It is not important to be either a pro in editing or software engineer to use GIMP free image editing tool as the app provides various stages of editing for both novices and pros. So if you even don’t know the basic of image editing, don’t worry, GIMP allows you to play with your images to turn those into masterpieces with thousands of entry level image manipulation options.
Pic Monkey allows you to be the professional designer by enabling easy editing of snaps. It a one-in -all editor that creates epic images, collages and product designs. The one click effect allows you to add dimension to your photographs. Touch up tools and graphic effect can also be created with backgrounds, overlays and various fonts and styles.
Arranging your product in collage format was never easier, this tool gives you the ease of a beginner with the result of a professional quality product photography.
Now you know that you don’t have to be a pro photographer or to have any pricy photography camera to shoot stunning products’ photos. All you need to get known with these available online image editing tools and learn their specifications, options and tools in details. Get you phone camera or whatever you have, take a photo and edit it with one of these 10 free online image editing tools and engage more! As these tools are easy to get and free of cost, try more than one and then select two or more to get diversified results.