Social media has a great impact on ecommerce operation nowadays as it is now one of the best ways for online brands to stand out and to attract more traffic eventually. Brands are now trying to be active on all major social platforms like facebook, twitter, Pinterest or LinkedIn and spending a huge amount of money and time to get themselves in the list of industry leaders.
Social media let you to get a huge exposure for your brand with huge audiences and potential customers. Another importance of being on social media platform is to let your audiences know that you exist! It is because, ecommerce lets you trade only through internet that means you only exist online. So you need to get closer with your potential customers who are active on social media.
But when you are selling products through your online store, you will hardly get “free-time” to check your social accounts. It is pretty obvious because managing social media platforms at a time with your business is not only impossible but also a bit hassling. Though social media platforms are one of the best ways for promoting your brands and products and also for free advertising through social post and sharing, but these platforms can be little overwhelming if you don’t know what to do and when to do. Lack of proper knowledge and tools can create problems of managing these social accounts and may jeopardize your whole business operation.
However, there are hundreds of tools that are perfect to manage your social media marketing and they make your social media marketing too easy to do. All you need to know about these tools and use them to manage your social media activities.
What are social media tools and why do you need them?
People of todays are relying on ecommerce sites for their daily shopping -the presence of shoppers has been replaced from busy shopping centers to web pages. As shopper are getting themselves involved in online shopping, brands and businesses are also getting involved in online presence. Every brick and mortar business try to cope with ecommerce brands by making themselves available in ecommerce stage offering online shopping services to their customers. So, with time the completion has been so challenging for only online based brands.
A social media management tool helps you to manage your social media activities allowing you to monitor and engage across all your social profile. It is kind of like “one tool to run them all” for social media. With the help of these tools you now don’t have to manage your all social profile manually. They should provide reports so that, you can make sure what you are doing is absolutely right.
Social media tools
There are many social media management tools available and its really critical to choose one among them. You will need to decide which one you are going to use in terms of your budget and numbers of people you want to manage on your social channels.
Here are ten most effective and amazing social media tools-
Buffer is our top listed social media management tool which lets you schedule and manage social media post across all of the social media channels. Its clean interface and simple analytics features makes it one of the most flexible and used social media management tool.
With buffer you not just can only share contents across multiple accounts and networks, you also can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your contents at the best possible times though the day and tracks links so that you can see which content gets most like, comment or share.
To make it more easy to share on Facebook, Twitter, Pinterest, Google+ or others simultaneously, you need to add a chrome extension.
Another great social media management tool is Bit.ly which offers some great functions to monitor and manage your posts on all different social media channels. As a dominant shortener, Bit.ly’s tracking and analytics are on point.
It’s “+” feature is a nice edition, adding the “+” to the end of any bit.ly URL will allow to monitor the click rate- how many times it has been clicked on and who clicked on it. By using this feature, you will also track down trending topics, post or conversations and influencers or even your competitors.
Social media campaigns have countless moving pieces, all of which need to work together if the campaigns are to be successful. Whether you’re an entrepreneur or an established social media manager, there’s never enough time in the day to manage it all while still you’re looking for customers.
Socedo is a B2B demand generation tool that does most of the grunt work, so you don’t have to. It works by automating lead generation, and finding and acquiring targeted leads through different social media channels. That way, you can focus on increasing ROI (sales and revenue) without getting bogged down in minutiae and repetitive tasks.
Using a combination of keywords and demographic criteria, Socedo finds and engages prospects across major social networks. Whereas most demand-gen platforms focus on email, Socedo is one of the few that handles outbound prospecting via social.
Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price
Hootsuite is considered to be a leader when it comes to managing social media. The platform offers everything you need to monitor social chatter and manage content publishing and multiple accounts. It also offers detailed reporting and collaboration features.
Each of your accounts can be displayed side by side in multiple streams for quick monitoring. This is especially helpful when big trending topics and conversations are taking place across all of your social channels. That listening ability is a big part of social engagement, and Hootsuite makes it easy.
If you have a website or a blog then it’s highly likely that you already have Google Analytics installed, and if not- you should!
Google Analytics was launched back in November 2005 and is a completely free enterprise analytics product. That means it doesn’t just tell you how many hits you have to your website- it tells you how many actual visitors you have, where they’re from, how long they stay on the website, where they come from and much more!
GA was radically overhauled back in 2011 to include custom dashboards and real-time statistics and it also has a very powerful social media analytics report built in. If you don’t track your visits and visitors on your website then how can you tell if your social media presence is actually making a difference? Whatever business you are in, Google Analytics is a must. Sure there are other analytics tools that you can add in addition that can do some cool things like Crazy Egg, but I think for the majority of websites GA is the tool to use.
Video is a big part of social engagement; that’s why sites like Facebook have upgraded their services to incorporate native video-uploading as well as live streaming. Twitter has done the same thing since its acquisition of Vine back in 2012, and Periscope in 2015. Video provides a means to engage your audience with fun, entertaining content — content that drives social shares.
TubeMogul takes the demand of manual upload and simplifies it so you can upload a single video clip directly to dozens of video sites. In addition to faster upload, it gives you comparative statistics on the number of views and the length of each view, site by site. It’s a fantastic tool for moving beyond individual video upload into strategic video optimization as part of a broad social media strategy.
There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one thing I would recommend because it has the biggest impact on traffic by automatically re-sharing your evergreen content.
Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies. As our hotel clients’ guests view social media as a virtual concierge, we find it essential to have a tool to streamline real-time communication.